Starting a lash business is an exciting venture, whether you plan to operate from home, rent space in a salon, or offer mobile services.
Our factory will be your companion to support you in building your lash brand!
Here are our top 10 tips to consider when embarking on the journey of becoming a self-employed lash artist.
- Get your training and accreditation in order
Prioritize Training and Accreditation Investing in proper training and accreditation is crucial for the success of your lash business. The quality of your training directly impacts the quality of your services. Make sure to choose an accredited training program that allows you to be fully insured upon completion. Ongoing training and skill development will strengthen your business and justify higher prices.
- What are other lash businesses in your area doing?
Conduct Market Research Research other lash businesses in your area to understand their services, pricing, and marketing strategies. Identify gaps in the market and opportunities for differentiation. Collaborating and supporting fellow lash technicians can create a healthy competitive environment.
- What’s unique about your offering?
Define Your Unique Offering Determine what sets your lash business apart from others. While lash treatments may be similar, you are the unique aspect of your business. Define your vision and brand identity to provide clients with a special experience. Consider offering specialized services or targeting specific customer segments.
- Find premium supplies and stock up
Source Premium Supplies If you’re already a lash artist, you likely have some supplies, but starting with a full starter kit of premium lash supplies is recommended. Buying supplies in bulk can save you money, especially when purchasing single-length trays of lashes. Be mindful of adhesive shelf life to minimize waste.
- Decide where you want your lash business to be based
Choose Your Business Location Decide where you want to establish your lash business, whether it’s at home, in a rented salon space, or as a mobile service. Each option has its pros and cons, so consider factors like professionalism, control over environment, and insurance requirements.
- Nailing your lash business name
Select an Appealing Business Name Choose a catchy, memorable, and timeless name for your lash business. Consider your core values and brand identity when brainstorming name ideas. Ensure the name is not already registered or trademarked by checking with the appropriate authorities.
- Opening a business bank account and registering your business
Open a Business Bank Account and Register Your Business Separate your personal and business finances by setting up a business bank account. Register your business as a sole trader or limited company based on your preference. Familiarize yourself with the administrative requirements associated with running a business from home.
Obtain Insurance Obtain public liability insurance to protect your lash business. Consider additional coverage based on the specific treatments you offer. Compare different insurance providers to find the best policy for your needs.
- Securing clients & offer loyalty and/ or outreach programmes
Build and Retain a Client Base Start building your client base gradually. Word-of-mouth recommendations are powerful, so consider implementing referral schemes or loyalty programs to incentivize your clients to refer others and remain loyal. Utilize social media platforms to showcase your work and connect with potential clients.
- Focus on marketing and building your social media following and online presence
Focus on Marketing and Online Presence Market your lash extension services through social media channels, showcasing your training, work examples, and aftercare tips. Create a Google My Business page to establish a professional online presence. Engage with your followers and encourage reviews to boost your reputation.
Starting a lash business requires careful planning, training, and marketing. By following these tips, you’ll be well-prepared to embark on your entrepreneurial journey in the lash industry.